Get to know us

We are Tony and Carmen Matthews, and Matthews Creative is our independent creative studio and publishing house. It exists as a home for the brands we created, developed, and grew over time—across publishing, photography, film, and digital platforms.

We have worked together since 2006, building projects through conversation, collaboration, shared curiosity, and long-term commitment rather than fixed outcomes. From the beginning, our work has been rooted in community, individual expression, and the belief that creative ideas need space, time, and care to become fully realised.

Everything published under Matthews Creative is created in-house. Working as both creators and publishers allows us to stay close to the work at every stage—from early fieldwork and documentation through to editorial structure, design, and long-form development. This closeness protects the integrity of each project and ensures that voice, intent, and authorship remain intact as the work evolves.

Our practice is not limited to a single format. While magazines and books form a central part of what we do, they sit within a wider ecosystem of storytelling that includes photography, video, and self-directed digital platforms. Many of our projects begin with direct cultural engagement—being present, observing, documenting—and gradually develop into distinct narrative worlds with their own identity and rhythm.

Alongside our own titles, our photographic and editorial work has been published internationally in well known, world-wide loved and established magazines. These collaborations sit alongside our independent work and reflect a shared commitment to craft, culture, and authored storytelling.

Matthews Creative functions as a long-term creative hub rather than a traditional brand structure. It provides the centre from which our titles can exist independently while remaining connected through shared values, authorship, and intent. We are less interested in scale or speed than in coherence, longevity, and work that continues to resonate beyond its moment of release.

At its core, Matthews Creative is shaped by partnership, curiosity, and creative energy. It moves and grows with time, guided by a belief that the most meaningful work is built together.