THE MANAGEMENT
THE SOCIAL MEDIA MANAGEMENT TEAM IS ALWAYS IN
WHO IS MATTHEWS CREATIVE
As a husband and wife duo, we're nomadic adventurers whose global journeys were momentarily halted by the pandemic-related lockdowns just like for so many others. Our entrepreneurial voyage commenced in 2014 when we departed the corporate world in England, and a clear realization unfolded:
Creators are Heroes, revealing themselves in various forms and expressions.
Our affinity for the Motoring niche stands out prominently in our pursuits. From 2014 until the first lockdown in 2020, we sustained our global connections through social media lives, podcasts and constant conversations with other influencers around the globe. From day one of our own Social Media Presence, we made a consistent effort bridging the physical world to the vast social media landscape and vice versa; extending an open invitation to the world to join us on our extraordinary journey.
Our dedication to nurturing creativity and community is vividly reflected in our own Social Media Channels. We share first-hand experiences, from the roads less travelled to the digital landscapes we navigate with Matthews Creative, perpetually inviting others to start their own inspiring journey.
TONY MATTHEWS
My passion for cars ignited from my earliest steps, starting with Diecast Models—a universal entry to the car scene at large, I believe. When I finally got the keys to my own car, modification became a personal obsession.
A stroke of luck led me to an unexpected opportunity—accompanying a car garage owner to my hometown in France. Fluent in French, I bridged the language gap for an English Magazine on-site, working alongside their photographer. This experience opened doors for me to collaborate and later work for Fast Car in the UK.
This unplanned journey also brought me to Switzerland, where fate intertwined with Carmen's own career path, leading her to England. In the course of my work with various photographers working as consumer writer at Fast Car, I eventually found myself selling my uniquely modified Fiat Cinquecento, a standout in its time and scene. The proceeds paved the way for Matthews Creative's first DSLR Camera gear, a kit that has seen numerous upgrades over the years.
Bilingual French/English / BA in Business Management
CARMEN MATTHEWS
My love for travel ignited early on; at six, I independently organized a trip to Portugal, defying societal norms for girls.
Despite expectations favouring I favoured cars to play with and settled any new Barbie given on a shelf where they stayed for most of my childhood. My passion for cars prevailed after my father unexpectedly died when I was 14.
Unlike conventional dreams of girls, of becoming a princess or vet when they grow up, my response to 'What do you want to be?' was always: 'What I want to be, I have to make; it's not been invented yet!'
As a dedicated daddy's girl, of course I inherited my love for cars from my father. I also often wielded my fathers precious Retinette IIB Kodak, to capture snapshots during our frequent travels. Later on, I received an 'upgrade,' a Kodak by the toy-maker Fisher-Price in the 80s. It's quite likely I hogged the camera a bit too much.
Contrary to popular belief, my move to England was planned before meeting Tony in Switzerland at a friend's place, where he assisted a photographer with a Lamborghini Diablo photoshoots and interview for a storyline for Fast Car.
Mother tongue: German / Fluent: English / BA Hones in Social Pedagogy
WHAT THEY SAY ABOUT US
We have had some success in the automotive world, but never focused much on the social media side of things. We saw the following Tony And Carmen had and decided to reach out and see if they could help us with growing our network. Tony was very responsive and has such a vast knowledge of not only social media but all things digital. Tony and Carmen laid out a platform and strategies to follow and within no time our numbers had tripled and continue to grow! Can't thank them enough and look forward to many more years of doing business with them both!
- Greg Salzillo, Owner at High End AV
